A plethora of products launch every financial year. However, 95% of them fail to create an impression.
What’s the reason?
According to the experts, there are lots of reasons. Maybe the market situation wasn’t adaptable then or the product didn’t receive positive consumer feedback.
You may be amazed to hear that the rest of the 5% were backed by strong product management teams. These agile product management teams worked relentlessly to make things happen. By using effective tools, they ensured the product’s success in the market.
Now, being a product manager, it’s your responsibility to uplift the product in the market irrespective of the present climate. To do it efficiently, various tools exist. These will not only make the process easier but will also help at different stages of the product development process.
What Are Product Management Tools?
A product management tool is the software application that helps product managers to finish day-to-day tasks including understanding user requirements and prioritizing product capabilities that are related to the product management process.
|Types of product management tools||Benefit|
|1.Testing tools||Allow you to access the trial features with real-time users. You can also receive actionable feedback about the product.|
|2.User tracking and analysis tools||With these tools, you can harness user research by visualizing, tracking, and analyzing user activity.|
|3.Feature flagging tools||These tools help you turn features on or off after the deployment stage. Additionally, they minimize the risks of issues becoming product-wide and allow the same for informative A/B testing.|
|4.Strategy and road mapping tools||These tools will help you map out plans according to your project nature to ensure that you are heading in the right direction.|
|5.Planning tools||These tools help you plan and collaborate, as well as facilitating communication|
1. Maze: Rapid Testing Tool
If you want to test anything, including prototypes or copy, Maze is the answer for you. You get everything in one place. You can collect actionable insights from different teams and incorporate them into your own work. Therefore, the value of your work will be enhanced.
Maze offers useful capabilities, along with usability and remote testing including heatmaps, quantitative data, and automatic reports. Additionally, Maze reporting turns test results into actionable data and communicates this visually.
As this platform offers a wide range of direct integrations, you can easily import existing prototypes from your choices of design tool. These integrations are Figma, Adobe XD, Marvel, InVision, and Sketch.
- Free plan of Maze offers running three projects simultaneously, as well as inviting unlimited collaborators.
- There is a pro plan of Maze which starts from $25 per month. It includes ten active projects, along with unlimited blocks and filters. You can also access the pro templates.
- If you need a custom organization solution, Maze can also provide this.
2. Canny: Customer Feedback Management Tool
Canny is another product management tool that is totally focused on accumulating customer insights for product development and improvement. With this tool, you can capture, organize, and analyze product feedback.
Additionally, you can filter the feedback to prioritize feature requests and to build a product roadmap. Contributors will automatically get a notification when you release a new feature of a product.
- Canny has three pricing options.
- Based on the number of users and other options, the basic package starts from $50 per month for 100 tracked users.
- There is also a package of $200/month for 1000 tracked users.
3. Split: Feature Flagging Tool
Split helps product teams reduce the development cycle time, followed by mitigating release risk with alerts. It will also create an impact-driven culture with rigorous A/B testing. With its wide array of integrations, you will get the most useful data which will ensure you are up to date.
- It has free pricing options which are suitable for up to ten seats.
- Organizations with larger projects may need to upgrade the entire platform experience. If they want to include additional functionalities, they should get in touch with the Split team to discuss pricing.
4. Prodpad: Strategy and Roadmapping Tool
For keeping feedback at the center of development, Prodpad combines product analytics with objective lead roadmapping software. Features like idea management, product roadmapping, workflow, customer feedback, discovery, product portfolio management, and integration options.
- Essential: $219/month
- Advanced: $649/month
- Performance: $1899/month
- Enterprise: custom
Summing it up
So, you have just learned about product management tools. You can implement them straight away, after a discussion with your team. However, if you are looking for product manager jobs, we have a few recommendations for you:
DCP Web Designers provides custom web design services for businesses to increase conversion and social media engagement. If you want to join their team as a product manager, reach out to them now.
With more than 500+ employees, CodeClouds is serving their clients with a wide smile on their faces, amid the cataclysmic situation. You will find their agile team working relentlessly, if you join their team as a project manager in Kolkata. For more information, you can visit their website and send your resume from there.
GoTo’s a product-based company and it is continuously helping people to do their best work. You can apply to be a project manager on their team today. For more information, you can visit their website now.