One of the first things you might do when beginning a blog is wonder what types of blogs are the most popular. Have you ever found yourself staring at your computer screen, unsure of what to write? Are you unsure what form of material will most effectively engage your target audience?
There are numerous sorts of blogs that cover a wide range of themes, hobbies, and target audiences. You must plan ahead of time and select a niche that is appropriate for you to have a successful blog. Selecting from a list of tried-and-true blog post types can help you unleash your creativity and produce meaningful, engaging material for your target reader or customer.
The Most Engaging Blog Post Types
1. Lists
Lists or listicles are short numbered information lists that are easy to read and share. The best part about listicles is that they’re very scannable – users can jump to their desired part pretty quickly.
Listicles should be short and have many paragraphs. Unfortunately, many publications use this tactic to create clickbait or poor-quality content. When writing a list, the international SEO best practices are to avoid sensational and loud words that remind people of yellow journalism and to write exact and direct headlines and subtitles instead.
2. How-to Guides and Tutorials
The Web is a powerful tool. Aside from entertainment, this is where people come up with all their questions. Billions of users turn to the internet to discover how to do something.
People have problems and you have the solution. This is why guides and tutorials can bring a lot of potential customers to your website. Additionally, tutorials help you to appear more reputable and credible in the market. If you know the answer to one of their questions, maybe you can be the one to solve the other problems as well.
So basically, sharing your knowledge with your potential customers may be pretty profitable in the long run.
3. Infographics
Infographics are the best for bringing more traffic to your website. They are featured in every type of website – from task management tools to a camp registration software. This is because they’re engaging, easy to read, and extremely informative. Additionally, they are often pretty short, so people will read them more eagerly.
Infographics are also a great way to get more backlinks. Data and information are the content people tend to share on their own websites the most.
4. Long But Well-Researched Blogs
Contrary to the previous blog type is a lengthy and resourceful blog post type. According to recent research by HubSpot, 2000+ word articles bring the most organic traffic, social media shares, and inbound links. In addition, only a small number of articles have more than 1000 words so you really have the chance to get the lead.
Write informative, well-researched, and long articles now and then, and stand out in the sea of competitors.
Years of writing and publishing are required to create a successful blog. It can be difficult to scale if you’re continually delivering the same type of material. Mix things up based on what you believe will work best. There are other types of blog posts – The list can go on and on.
But understanding the key blog post archetypes will help you swiftly overcome blogger’s block and begin producing great material for your audience.
