Nobody knows for sure what lies ahead in the future, although thanks to technology you can get a much better idea than ever before. With the use of machines and analytical data it is certainly much easier to paint a much clearer picture of how things will pan out which is great news for business as you’ll be able to plan for the future much more easily. It means that, based on what’s happened so far, you can be pretty sure that the world of eCommerce and digital marketing will focus more heavily on the following areas of business.
Offline and online will merge
You only have to take a look at what’s going on in the world around you to notice how much of an impact the digital scene is having on everything, therefore, it should go without saying, that as time passes companies will almost certainly move entirely towards online marketing as opposed to offline. If you currently operate a business that makes use of both offline and online marketing strategies, then you will already know that online offers a vast landscape on which to make money from as well as offering unrivalled opportunities to cut costs at the same time!
Cashless payments
As you are no doubt aware, processing cash takes time, which equals money and, in the world of business that can, essentially mean money down the drain which is one area that a Digital Marketing Agency in Bangkok can assist your business. Whilst there is something comforting about having coins or paper money in your pocket, it will stand to serve little to no purpose moving forward into the digital age.
Nearly all shops, or people can receive money almost instantly via mobile banking, it’s that easy these days that all you have to do is to scan a barcode and away you go. As such, it would be near on bonkers if all businesses weren’t to move in the direction of cashless payments, that traditional money would become a thing of the past and that things like cryptocurrency would become the norm.
Increased mobile focus
According to numerous sources of data, certainly in Thailand, most people use their mobile phones to interact with the Internet so, you can be sure to see a much bigger focus going towards mobile marketing and making sure that mobile browsing is a breeze. Something like 70% of Thailand is connected in one way, or another with mobile devices. In fact, if you don’t spend most of your time with your face staring at the screen of a mobile device, you’ll almost certainly notice that nearly everybody else does!
Autonomous business
If you were to say the words autonomous business, even a few years ago, it would have seemed like something from a science fiction novel, however, low and behold in a very short space of time business is becoming more and more automated. Mainly thanks to machine learning, which of course will grow exponentially to the point that people won’t even be needed to program the software anymore, computers will be able to draw on information provided to them by people that use the Internet to browse, and to buy, in order to market and to serve those very same people in the future.
