Is getting a custom web design worth it? Do you need to spend money on custom web design packages or is it totally unnecessary? It depends. If you’re on a tight budget and are pressed for time, then you probably don’t need it. But, if you need a special, customized website, then you should consider hiring professional software developers out there.
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All things considered; you must have a clear goal for your website in the first place. Are you going to use it for your marketing efforts? Does it have to have a unique functionality? Without a clear goal, it will be hard for you to decide whether you should invest your money on a custom website.
Benefits of Getting a Custom Website Design
Below are some reasons why getting custom website design packages might be a good idea:
- It is Based on Your Business Needs
The problem with template-based web design is this: you’re trying to ‘fit’ your business into the frames of the template. Meaning, you’re trying to adjust your business’ needs and strengths around the template. If you choose this approach, you’ll only end up limiting your success.
If you agree that it’s important to stand out from your competitors, then imagine that one of your competitors built their website using the same theme as yours. It is highly unlikely, but it’s not impossible. It would be challenging to stand out in the minds of your customers.
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- Fully Customizable
There are so many different templates available out there. Most of them come with plenty of blocks and pieces that you can use, such as home pages, maps, FAQ pages, contact forms, testimonial carousels, and the like.
Oftentimes, when you purchase a template you don’t know what pieces you’ll need down the road. To avoid this problem, you need to make sure that you’ve planned everything and that you have a very clear vision of what you want your website to have. This is the case with custom web design packages. You can rely on your developer to build something personalized for you.
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- Unique Website
Your website has to be built around your business’ needs. When you opt for a template instead of a custom web page, you’ll face the dilemma of your website being “just one of the many” instead of being unique.
- Improved User Experience
User experience is quite important as it helps generate leads for your website and convert them into customers. Below are some problems you might come across when you use a template-based website:
- The structure and behavior of your website are defined by the template, which means that some pages or sections might not be accessible with 1 or 2 clicks.
- Your template has a bug, or it doesn’t look right across other browsers and devices.
These problems usually occur during any development cycle. We’re not saying this won’t happen if you opt for a custom website design service, but even if it does, you’re sure that your service provider will fix it.
- Better Security
Security is important for any website that contains sensitive data. If you collect people’s personal information such as names or emails or use some kind of payment system in your website, you must exercise extreme caution. This is the problem with template-based websites. Some plugins or themes can cause security issues which hackers can exploit.
- Easily Adaptable for SEO
There are many factors that play a role in SEO marketing. Most of them are part of the on-page SEO optimizations. Factors such as loading speed, user experience on mobile and tablet devices, AMP pages, rich snippets, or internal linking are all part of it. This is why many templates can be limited.
Let’s take a look at these one by one:
- Mobile and tablet user experience –since mobile devices come with much less screen space, it might be better to keep certain parts of a layout hidden to make it more readable. Why does this matter for SEO? Because you want to make sure people who visit your site stay there as long as possible. If they won’t, it will automatically inform google that your content is not good enough and this will significantly affect your ranking on the first page.
- AMP Pages –these are basically simplified versions of a page on a website that Google lists and shows to mobile device users. To have an AMP version of your page, you must do some coding to create it. This can be hard with templates because if your template is not good, it has a lot of unnecessary html and CSS. It will consume a lot of time for your developer to pick the most important parts of the page and create an AMP version of them.
- Rich Snippets –these are like extended versions of a page from your which Google shows in search results. Rich snippets are easier to achieve with custom web design packages because you have complete control over the code. When developing the website, your developer will also organize the code in a way that makes it easier to add rich snippets to it.
- Better Performance
Having a website that performs well and has a fast load time is an absolute must. This doesn’t only affect your SEO game, but it also makes a huge different when it comes to generating leads and attracting clients.
According to Dotcom-Monitor’s Matt Schmitz:
“75% of all users will typically bounce as a page load time passes the 3-second mark.”
This might sound crazy, but it makes perfect sense. Why? Because people nowadays are extremely impatient—no one wants to wait.
This is where custom web design packages have an advantage over template-based ones. With a professionally done, customized webpage, your developer only writes code used and necessary for your website. How is this relevant?
Let us explain.
Modern-day templates out there have to be flexible, meaning they come with a lot of features and widgets that can be used for different types of websites. A website’s theme can be likened to a restaurant menu—it has all these options that you may not want or need. This is not a bad thing, but it comes with a huge setback and in this case, it’s having a lot of redundant unnecessary code.
Those things usually affect website loading time and overall performance, which is crucial for bigger, and more important projects.
There are many advantages to hiring experienced web developers and companies to create your website. But the general rule of thumb is this: if you want something easy and simple, go for a template-based website. If your web project is a complex one, you need a customized solution that requires a lot of attention. In this case a customized site is the best choice for you.