Video serves a variety of purposes beyond just entertainment. Video on a landing page may raise conversion rates by more than 80 %, and even the inclusion of the term “video” in an email subject line increases open rates by 19 %. Most consumers (90%) believe videos help in the decision-making process. Video marketing is about using videos to promote and sell your product or service, enhance interaction on your digital and social platforms, inform your consumers and customers, and grow your audience via a new medium. Making and editing a video using a video editor online to demonstrate that introducing a new
product or service may be more valuable to consumers than just posting written information.
70 % of marketing professionals say they don’t have a plan in place that is both clear and consistent. If you’re looking to grow your company, it’s never too late to start using some effective marketing strategies. Every approach to marketing your company has its advantages and disadvantages. Whether you use old methods like billboards and newspaper ads or modern ones like email marketing and social media marketing, it’s up to you.
Video Marketing, on the other hand, is a very effective method that may benefit your company. In addition to increasing customer interaction, the video may be a valuable tool for salespeople throughout the consumer purchasing experience. Additionally, backend statistics assist salespeople in qualifying and prioritizing cold or inactive prospects.
You may get up to 1200 times more shares with video marketing than you can with both text and graphics combined!
If you don’t have a video marketing plan, you’re losing out on many prospective customers.
Why is video marketing so important right now?
The popularity of video as a content marketing medium has risen over the previous several years. The research found that those who devise a strategy and document it achieves their objectives 33 % more often. You need to provide your consumers with a reason to remember you after you’ve developed a marketing plan that makes them want to support your firm.
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It’s time to execute your plan now that you have a strategy.
More specifically, make use of video as a primary tool in your marketing strategy in 2017. There’s a good chance that your creative team saw the video as a one-to-many awareness play that was all about pricey production with no real purpose in mind. From a single marketing approach to a whole company plan, video in 2018 and 2019 has been the alone marketing tool. Choosing the correct video editing software is the first step in enhancing your workflow.
As a result, all departments should create video content that is conversational, actionable, and quantifiable. Personalized videos are transforming marketing, sales, and customer service in a big way. One study found that more than half of customers prefer to view brand videos above any other type of content.
Listed below are a few video marketing techniques that can assist you in getting your brand noticed:
- Embedding video in your email marketing
According to some studies, including video in your marketing emails may boost click-through rates by 300 %. To get your email marketing campaign off the ground, including a video to the text of your email. As a bonus, you’ll be able to get your video content in front of those who have previously shown an interest in your business while also increasing traffic to your website.
- Budget for social media promotion of your video
Next, you’ll need to figure out how to effectively advertise your content after creating a terrific piece of creative work. One of the finest venues to accomplish this is on social media. Posts on social media that include video get 12 times as many shares as those with text and photographs.
More expenditure might be made to ensure that your video is seen by individuals who are more inclined to interact with it. It’s pretty cost-effective to advertise your video on Facebook and Twitter. If you want to reach the proper individuals, you may target an exact group of people. According to their reports, Facebook video ad campaigns have a high ROI for many firms.
- Include a hook in the first seconds.
It’s not enough to get people to click on your video content when trying to market it. As a result, customers spend more time with your brand and get more familiar with your product or service due to their involvement. According to a study, after 30 seconds, 33 % of viewers quit watching, 45 % after a minute, and 60 % after two minutes.
To keep viewers engaged, the initial few seconds of the video are crucial. With a strong hook, you can start the conversation with viewers. This should offer viewers a taste of what’s to come and encourage them to continue watching. It might be as basic as asking them a question at the outset to pique their interest. Work with your video production company to develop creative strategies to keep your video’s viewership from dwindling.
- Begin with a plan of action.
Before creating a successful marketing video, know exactly what you want your video to do. If so, what kind of product or service are you trying to promote with it? Or are you just attempting to show off your company’s incredible culture? You must develop and document a marketing plan before shooting your video.
The first stage in developing your video strategy is defining your film’s objectives. The goal is to generate a video for each level of the marketing funnel, ideally one video per stage. However, you’ll need to pick which step is crucial to focus on first.
In this section, a challenge or opportunity is outlined, and the spectator becomes aware that they are facing a difficulty. Videos created at this stage should be visually appealing and expose your business to a new audience. Fortunately, there are many video editing alternatives to suit every skill level, operating system, and financial capacity.
Consideration: The viewer is now pondering how they will approach the subject that has been presented to them in this video. Currently, they are doing research, soliciting suggestions, reviewing product reviews, and attempting to identify cost-effective solutions.
Decision: The solution is nearly complete, and you want to ensure that you stay at the forefront of everyone’s minds. Proof of client happiness should be shown to your prospect as arguments for why your product or service should be selected above your competitors.
Video marketing is becoming more popular, which presents a unique opportunity for companies like yours. Due to customers’ continued preference for video over other types of information have come to expect companies of all sizes and across all industries to communicate with them via video content. Platforms are progressively favoring video content, and even new devices such as smartphones and tablets are more video ready than ever. That implies that you must use this incredible video editing tool to its fullest extent to remain competitive. The longer you keep consumers waiting, the more money you’ll lose.
